In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts. Written in his traditional homespun style, Beckwith offers doses of humor and pithy knowledge to anyone who wants to seal the deal and thrive in business.
Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you.
- Audiobook version, narrated by Lisa DeSimone and Martin Ruben
- ISBN: 9781598870855